Friday, 17 January 2014

Chapter 4 : Measuring The Success Of Strategic Initiatives

Measuring Information Technology's Success

  • Key performance indicator - measures that are tied to business drivers.
  • Metrics are detailed measures the feed KPIs.
  • Performance metric fall into the nebulous area of business intelligence that is neither technology nor business centered but requires input from both IT and business professionals. 

Efficiency and Effectiveness

  • Efficiency IT metric - measures the performance of the IT system itself including throughput, speed and availability.
  • Effectiveness IT metric - measures the impact IT has on business processes and activities including customer satisfaction, conversion rates and sell-through increases.

Benchmarking - Baselining Metrics

  • Benchmarking - a process of continuously measuring system results, comparing those results to optimal system performance (benchmark values), identifying steps and procedures to improve system performance.
  • E-government benchmarks :


The Interrelationships of Efficiency and Effectiveness IT Metrics

  • Efficiency IT metrics focus on technology and include throughput, transaction speed, system availability, information accuracy, web traffic and response time.
  • Effectiveness IT metrics focus on an organization's goals, strategies, objectives and include usability, customer satisfaction, conversion rates and financial.
  • Interrelationships between efficiency and effectiveness :


Metrics For Strategic Initiatives

1. Web site metrics
  • Web site metrics include abandoned registrations, abandoned shopping cards, click-through, conversion rate, cost per-thousand, page exposures, total hits and unique visitors.

2. SCM metrics
  • SCM metrics include back order, customer order promised cycle time, customer order actual cycle time, inventory replenishment cycle time and inventory turnover.

3. CRM metrics
  • CRM metrics include sales metrics, service metrics and marketing metrics.

4. BPR and ERP metrics
  • The balanced scorecard enables organizations to measure and manage strategic initiatives.

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